research and strategic support

We provide schools with clear, relevant and timely research material to support decision-making on marketing and development questions. While other companies offer a largely statistical approach, our reports add a strong human element based on detailed research among parents, prospective parents and pupil.

We help individual schools clarify what they are offering, how they might evolve and how they might communicate their strengths more effectively.

We are often asked, “How do you make each prospectus so completely different?” It is a thorough understanding of the school, its ethos, culture, vision, nuances, and how it might be perceived, through discussions with all its constituents, which informs the strategic and creative direction for every piece of marketing and communication material.

Whilst our work has always been creatively led it is certainly strategically driven. Our service provides practical and cost effective marketing and admissions audits, market research and analysis, feasibility studies on mergers and acquisitions, consultancy on developing new international markets and the search and selection of Registrars, Marketing Directors and Development Directors. More than ever we are providing a full support service to schools on every aspect of marketing, branding, communication, business development and management. And this is not just in terms of consultancy but also delivery.