prospectus

A prospectus should stimulate a visit to the school, providing sufficient information to convey an insight into ethos and culture but not too much to invite any decisions being made prior to a visit. The prospectus will fulfill two roles, emotive and rational.

The emotive aspect will be that which primarily encourages a visit. The rational aspect will be most applicable post-visit. In these terms a school prospectus may be likened to a car brochure, stimulating a test drive and then confirming performance, facts, figures and specifications.

In the same way as a motor manufacturer accurately defines the target audience, unique selling points, advantages and benefits, the school must be similarly focused, pinpointing what it is that makes the school different, what the purchaser is actually buying and what that will provide for their child.

All of our prospectuses follow this approach but each is very different, reflecting a firm understanding of what makes each school so distinctive.